August 2020
Sold Out NYC is a brand made by women, for women. They are a ridiculously chic and luxurious brand that creates elevated loungewear made from organic cotton. This is different from a sporty tracksuit, because you can get away with their pieces at the office.
I worked with a team to re-brand their social media channels and solidify a more sophisticated, sexy brand image for Sold Out. In addition to sourcing and curating inspirational content to help define the brand image, I worked with the team to develop a UGC strategy with content creators and key media to fuel @soldout.nyc’s social media.
