Vichy Laboratories

In October 2019, I planned and executed a getaway at the quaint Drake Devonshire in Prince Edward County for Vichy Laboratoires Canada. The country’s top beauty editors and content creators attended the retreat, where they participated in Vichy Lab, the legacy brand’s exclusive experience to highlight the latest product innovations and upcoming launches. Special guests included Dr. Sonya Abdulla from Dermatology on Bloor, one of Toronto’s top dermatology clinics, and Robert Beredo, L’Oreal Canada’s Chief Digital Officer.

Over a span of three days, guests were treated to a personalized facial using Vichy’s extraordinary products, a guided meditation session, a face mask master class, and were free to explore the eclectic landscape in Prince Edward County.

The press trip resulted in long-lead media coverage highlighting the launch of Vichy’s Liftactiv Peptide-C ampoules in March 2020, as well as numerous vlogs and social media content.